KENT & CURWEN
Founded in 1926, Kent & Curwen is a heritage menswear brand rooted in British craftsmanship. Under the creative direction of Daniel Kearns, the brand has been reimagined—blending tailoring, sports and fashion with a fresh perspective on nostalgia.
Chloé was enlisted to craft the website copy ahead of the brand's relaunch, developing a distinctive tone of voice for product descriptions and supporting the marketing team with social editorial content during the brand’s anticipated London Fashion Week debut.
AUTUMN/WINTER 2024 RELAUNCH

TONE-OF-VOICE DEVELOPMENT

SS25 RUNWAY STORYTELLING
