GANNI x New Balance

For GANNI’s third collaboration with global footwear brand New Balance, Chloé shaped the concept storytelling, developing the campaign title and crafting messaging that captured the spirit of everyday adventure.

Working closely with both brands’ marketing teams, she created a narrative inspired by the whimsical illustrations of New York Times cartoonist Suerynn Lee. The campaign followed the GANNI Girl and her four-legged best friend on urban escapades in the Fresh Foam Trainer—brought to life through fly posters in city locations and across digital platforms.

Campaign Fly Poster

Email Launch

Social Launch