GANNI SS25

GANNI is a Copenhagen fashion house rooted in contrasts—where quality craftsmanship meets off-beat elegance, and design philosophy is guided by unapologetic self-expression.

For Spring/Summer 2025, Chloé shaped the editorial concept and campaign storytelling. Working closely with the marketing, PR, and creative teams, she developed a cohesive narrative across all channels—spotlighting craftsmanship, responsible materials, and conceptual storytelling that stays true to GANNI’s essence.