FITFLOP

Founded in 2007 by entrepreneur Marcia Kilgore, FitFlop is an ergonomic footwear brand rooted in biomechanical expertise.

Chloé collaborated with the marketing team on a brand elevation project, honing in on the science and engineering at FitFlop's core. By reimagining the brand storytelling and crafting new copy for the global technology page, she brought FitFlop’s pioneering approach to ergonomic design into sharper focus.