BETTTER

Pioneering upcycling platform BETTTER transforms premium menswear into distinctive womenswear. Founded by Julie Pelipas, former Fashion Director at Vogue Ukraine, the brand is committed to reimagining existing garments.

Chloé collaborates closely with Julie and BETTTER’s Head of Marketing to shape campaign messaging for each limited-edition capsule. From BETTTER x FILA and BETTTER x Gieves & Hawkes to the brand’s Icons drop, she crafts cohesive narratives across press, newsletters, social media, product descriptions and website landing pages—developing a voice as bold and purposeful as BETTTER’s vision.

BETTTER x Fila

BETTTER x Gieves & Hawkes

BETTTER Icons