For 2 and a half years I was LN-CC's Lead Copywriter, responsible for the tone of voice and copy across the website. From product copy, PLP's and press releases to weekly newsletters, creative editorials and social captions, I executed all the copy with the support of ad-hoc freelancers who I managed. I worked directly with the Head of Creative, Art Directors, Senior Buyers and Brand Partners on various projects.

Examples below.

LN-CC: PRODUCT COPY

LN-CC: EDITORIAL COPY

LN-CC: NEWSLETTER COPY

LN-CC: SEO LANDING PAGE COPY

LN-CC: SOCIAL COPY

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THE MASLOW'S GROUP