For 2 and a half years I was LN-CC's Lead Copywriter, responsible for the tone of voice and copy across the website. From product copy, PLP's and press releases to weekly newsletters, creative editorials and social captions, I executed all the copy with the support of ad-hoc freelancers who I managed. I worked directly with the Head of Creative, Art Directors, Senior Buyers and Brand Partners on various projects.

Examples below.